What is AMP?
AMP is a Google open source project aimed to help developers create mobile web landing pages that load blazing fast. AMP pages are marked with a lightning bolt, giving users a smooth, engaging experience in less than a second. Besides speed, AMP pages are improving SEO and overall site performance.
Why is AMP important for Google Ads?
According to Searchengineland, better CTR produces a better Quality Score, and hence a lower cost per click for the same ad rank. That works out to better ROAS (return on ad spend) and more revenue for you. With performing, light-weight pages, your Ads rank higher and costs less. It also means that since you have a better performing business, you can afford more competitive bids to move up higher in the auction to further boost your business.
Take a look at this example showing a difference between AMP and non-AMP ads.
Your customers will appreciate your instantly loading Ad.
Clever and Ampify Me integration benefits
With enabling Clever and Ampify Me integration, your Google Ads will be
- super fast,
- easier to reach,
- more likely to perform,
- cheaper.
Install Ampify Me now for free
Install Clever Google Ads now for free