Wine Connection

Wine Connection is one of South-East Asia's leading wine retailers
and wine-themed restaurant groups, with outlets across Singapore and Thailand and a
large range of exclusively imported labels. Its membership programme, The Wine
Connection Vault, offers early access to new arrivals and member-only offers.

Wine is an age-gated, considered purchase with a loyal base of members
and restaurant patrons. The challenge was converting that offline and membership loyalty
into a recurring mobile channel, and reliably surfacing new arrivals and member offers to
the right customers.

Wine Connection added Ampify PWA to give members a branded app with
quick re-ordering of favourite labels. Push notifications were tuned to new-arrival drops
and early-access offers, the moments that bring considered-purchase customers back.

The app created a direct, owned line to the brand's membership base, in a
category where timely new-arrival alerts strongly influence repeat purchase.