Tupperware Malaysia
Tupperware Malaysia is the local online storefront of the globally
recognised food-storage and kitchenware brand. It has a heritage in direct selling and a
catalogue- and leaflet-driven shopping rhythm, making D2C mobile commerce a natural
evolution.
The challenge
A heritage direct-selling brand needed to modernise into D2C mobile
commerce and retain customers between catalogue cycles, staying present on
customers' devices rather than waiting for the next catalogue.
The solution
Tupperware Malaysia launched a branded app through Ampify PWA.
Customers installed it in strong numbers, gaining an app-store-quality experience for a
brand they already trust, plus push notifications announcing new catalogues, leaflets and
promotions.
The results
The app gave a legacy brand a contemporary, retained mobile channel, a
strong digital-modernisation outcome.
Why it worked.
- A trusted, recognised brand converts installs efficiently.
- Push announces new catalogues and leaflets, the brand's natural buying trigger.
- An installed base bridges the gap between catalogue cycles.