GirlGotLashes
GirlGotLashes is a German DIY lash-extension brand, vegan and
cruelty-free, with a very large customer base and a strong social presence on Instagram
and TikTok. Lashes, glue and accessories are high-frequency consumables, and the brand
offers a subscription for recurring buyers.
The challenge
The brand's audience is young, mobile-native and largely social-referred.
The challenge was converting high-volume social traffic into a retained, owned mobile
audience, and keeping a high-replenishment product top of mind for restock and
subscription.
The solution
GirlGotLashes deployed Ampify PWA to give social-referred shoppers a
fast, branded storefront with persistent sessions and push notifications for restock and
subscription reminders, turning fleeting social visits into repeatable app sessions.
The results
GirlGotLashes is one of the top performers in the set. It shows how a highfrequency consumable brand with a mobile-native audience compounds into very large
revenue through a retained, owned app channel.
Why it worked.
- High replenishment frequency rewards a frictionless owned app.
- A mobile- and social-native EU audience converts strongly into an app.
- Subscription behaviour compounds lifetime value through the channel.