Danyel Cosmetics
Danyel Cosmetics is a beauty brand in a crowded, replenishmentdriven category where repeat purchase and re-engagement, not just first-time
acquisition, determine long-term revenue.
The challenge
. Beauty is one of the most competitive and paid-ad-dependent categories
online. Danyel needed an owned, low-cost way to re-engage existing customers around
launches, promotions and replenishment without paying to re-acquire them.
The solution
Danyel made Ampify PWA's built-in push engine a core marketing channel,
sending a steady, high-cadence stream of campaigns: promotions, product launches and
replenishment nudges delivered straight to customers' devices at near-zero marginal
cost.
The results
The programme built a consistent owned re-engagement habit that drives
attributable app revenue and reduces the brand's dependence on paid acquisition.
Why it worked.
- Push works as owned media, with near-zero marginal cost per send.
- A high campaign cadence compounds re-engagement over time.
- Beauty's replenishment cycle rewards consistent, timely nudges.